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Proud also notes that the device isn't wearable, a plus since some potential customers might find competing products uncomfortable.
"You can actually begin to see the why and what happened throughout the night." "You can not just see a time line of 'oh I fell asleep here and woke up here'', he says. Armed with that information, you can make changes to achieve a better night's sleep. Proud acknowledges the competition, and says Sense has an advantage: It not only says how you were sleeping, but why. Devices like Lark and Fitbit offer sleep tracking technology, for example. Sense is also entering a crowded market of devices that promise users a good night sleep.
Of course, there are the additional factors that contribute to the success of a Kickstarter product: Can the product be manufactured properly and on time? And will the actual device work as well as presented in the Kickstarter video? He sold his previous company, GigLocator, at the age of 20. Proud is just 22 years old and was part of the first group of entrepreneurs to receive the Thiel Fellowship, a $100,000 grant given to promising entrepreneurs under the age of 20 to encourage them to bypass college and build out tech ideas for a couple years. Prominent investors are in on the deal, and it has already become a sensation on Kickstarter, raising over $1 million dollars in less than a week. Hello, Inc., is the latest darling in Silicon Valley. "Maybe on the nights where it's a few degrees lower, you sleep ten or twenty minutes better - that should be able to be shown to you," said James Proud, founder of Hello, Inc., the company behind Sense.
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